School name

International school Kuala Lumpur

Year

2016/2017

students

4

date

14/05/2017

Class

Class of 2018

Location

Kuala Lumpur

Country

Malaysia

We've made a video to help raise awareness of the dangers city dwellers face every day. Our recognisable Bill Nye-style formatting grabs and holds the attention of high school students, most of whom will be getting their driving permits soon.

The ideas

When we decided to take up this project, we were intrigued by the idea of promoting road safety. As residents of Malaysia, we have noticed that road safety here isn’t necessarily the best and this made us want to take action. As high schoolers, our peers are starting to get their driver's licenses and this further motivated us to create something that would grab their attention. We thought back to when we used to watch Bill Nye the Science Guy videos to learn science related concepts and realised that he really helped us. Therefore, we came up with the idea of “Jill May the Driving Bae”. Not only did we think this would relate to our peers, it would also engage them more. Upon initial research, we learned that over 7,000 Malaysians had died from road accidents in 2016. The conventional way of creating awareness for an issue as important as road safety would have been to create a sad and serious mood. We decided to deviate from the conventions of a typical advocative video and wanted to add a humorous element.

The Initiatives

We decided to start with the basis of any video production: a script. After formulating an outline that we thought emulated the essence of a Bill Nye video, we focused more on the content that would accompany our visuals. The main segments of our video include: Introduction, Theme Song, Consider the Following, Nifty Home Experiment and Way Cool Specialist. In ‘Introduction’, we included statistics of road accidents in Malaysia to create a connection between the audience and their environment. In ‘Consider the Following’ we included details about safely crossing the road. In Malaysia, zebra crossings aren’t seen much and this forces people to jaywalk. We decided to develop this idea by showing how to cross the road safely when no zebra crossings are anywhere close to you. In ‘Nifty Home Experiments’ we really wanted to connect with the audience and engage them in a way that they would be able do things at home by themselves. We encouraged them to count how many people they see on motorbikes without helmets to allow them to realize the severity of the issue in Malaysia. Finally, in ‘Way Cool Specialist’ we decided to talk to someone who has been in a car accident to create the sense of a personal connection with the audience. This also has a strong impact on the audience because it gives them a first-hand encounter with poor road safety. After having all of these ideas jotted down, we filmed, edited and put everything together. Our final step was to show people and record their reactions. We have gotten extremely positive feedback so far and we look forward to submitting this project.

Embedded thumbnail for Malysia Road Safety

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